Position of the Kosher Certificate in Markets

Position of the Kosher Certificate in Markets

Market research shows that kosher certification supports sales. Consumers are more aware today and look for products that are 100% healthy and free of questionable animal-origin additives. The strong organic market indicates that many consumers have long stopped relying on ordinary food standards alone. The kosher reference on packaging creates solid trust, and not only Jewish consumers look for the symbol: Muslim consumers also reference it to confirm the absence of pork derivatives. Both Muslim and Jewish consumers prefer kosher products even when they are priced above alternatives. In European markets, kosher certification supports both domestic sales and export activity. Kosher certification agencies emphasise that kosher is not only for Jewish consumers: consumers with allergies, vegetarians, and consumers with specific health considerations also benefit. Brands with kosher certification also tend to see higher quality and brand positioning. The number of operations seeking kosher certification has grown double digits year on year, which points to its role as a significant food market trend. On the back of this trend, producers launched thousands of kosher-certified new products in 2012, and kosher-certified product sales in that year generated around 1.5 trillion lira in revenue. Sistem Patent Kalite has years of experience in global kosher markets and supports operators through the full certification process.